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28 September 2022

ITS World Congress 2022: our full review

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It was a week worthy of a Hollywood premiere! The Intelligent Transportation Systems (ITS) World Congress in Los Angeles, California brought together industry leaders and private companies who are driving the future of transportation. Los Angeles Mayor Eric Garcetti opened the event, welcoming more than 6,000 people from 64 countries to the Los Angeles Convention Center, a massive accomplishment in a world still reeling from COVID-19.

Led by Founder and CEO James Harris,’s UK delegation included Chief Commercial Officer Simon Topp, Chief Product Officer Adam Graham, VP of Marketing Garry Thorton and former Managing Director, Surface Transport at Transport for London and company advisor Leon Daniels. From the American team, VP of North America Barry Matlack, Director of the Western U.S. Rob Foster and Sales Director Ken Selvig, helped manage the robust traffic at our booth.

With much of the ITS World Congress conversation centering on protecting road users, it was a perfect opportunity for our team to celebrate our recent safety collaboration with the Florida Department of Transportation (FDOT), putting our Live Link app in the hands of trained personnel in every road construction work zone (eventually more than 500 in total) managed by the agency. Live Link allows authorized workers to open and close lanes using a mobile phone app, delivering information directly to GPS mapping providers, right from the work zone. For the first time, work crews can have a significant role in managing their own safety.

In addition to important conversations with FDOT representatives in attendance, the Florida initiative created a buzz among attendees, generating multiple conversations with other potential customers. The team also spent valuable time in the Demo Area, watching new partner, HAAS Alert, performing a live demonstration of their Safety Cloud platform as it provided drivers with crucial information directly from emergency vehicles.

One of the cornerstones of any ITS event is the opportunity to share insight and provide thought leadership through speaking opportunities and panel discussions. As a flattering sign of’s elevation in the American market, James Harris, Simon Topp and Adam Graham were all invited to speak. James shared insight from’s European experience that could have implications for agencies in the U.S., Simon discussed the Florida DOT collaboration as an example of technology saving lives in a connected world and Adam shared how is using data to help drive Vision Zero outcomes.

For all, L.A. was an important moment. The ITS World Congress bull-horned that the transportation industry is back and open for business. For, as a leading provider of work zone and event data, it completely validated our place in the American market, demonstrated by the general interest in our solutions and the conversations we had with potential customers. The interactions have pivoted from the early days of “who are you and why should I care?” to “I’ve heard about what you’re doing, and can we set up a call?” The answer to that question is always, “when and where?”

If you’re interested in learning more about Live Link, our broader platform or any of our work zone, incident and event management offerings, please contact us.